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Eichholtz California is expanding its West Coast showroom network, with a Palm Desert location planned for December. The company has opened locations in West Hollywood and Orange County, tailoring each showroom to its local design market.
Eichholtz California, the West Coast retail operation built around Dutch furniture and home accessories brand Eichholtz, plans to open a showroom in Palm Desert this December. The location would extend the company’s California network beyond its West Hollywood and Orange County showrooms, with each site intended to reflect its local design community.
Interior designer Ryan Saghian founded Eichholtz California as a curated selection of the Dutch brand’s products. The original report describes an edit of about 4,000 Eichholtz products, narrowed to a collection of 400 through what Saghian calls a California perspective. The assortment and showroom interiors are regularly refreshed, and may include antiques, original art and products from other brands alongside Eichholtz furnishings.
The operation began with a 6,000-square-foot West Hollywood showroom, described in the report as its flagship. An Orange County location opened last December in a nearly 8,500-square-foot space in Costa Mesa. Saghian and his partner, Anthony Checcetto, cofounded the West Coast operation; retail executives and entrepreneurs Michael Webster and James Lunsford joined as cofounders for its expansion into Costa Mesa.
The planned Palm Desert showroom is intended to differ from the earlier stores rather than repeat their format. Saghian told Design Milk that the company wants locations to respond to their respective markets. The report identifies the desert’s links to architecture, interiors and second-home living as reasons for adding Palm Desert to the network.
A Network Tailored to California Markets
The expansion signals a multi-market retail strategy for a brand that is being presented through a local, designer-led selection rather than as a single uniform showroom concept. West Hollywood, Costa Mesa and Palm Desert bring the operation into three distinct design areas, giving local customers and design professionals additional places to view furnishings and accessories in person.
For the business, the third location tests whether that model can work in a market shaped by desert architecture and second homes. The source material does not provide sales figures, customer numbers or financial projections, so the commercial impact of the expansion is not yet known. The stated aim is to make each showroom distinct while maintaining a shared focus on Eichholtz and a changing mix of merchandise.
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From West Hollywood to the Desert
Eichholtz California is a regional retail operation built around products from Eichholtz, a Dutch luxury furniture and home accessories brand. Saghian said his experience using the products in his interior design practice informed his decision to bring the brand to the West Coast. The company’s curated edit is substantially smaller than the approximately 4,000 products from which it is selected.
The reported rollout moved from the West Hollywood flagship to Costa Mesa, which opened last December, and now toward Palm Desert. The four founders have different roles and backgrounds: Saghian leads the creative direction, Checcetto oversees retail operations, and Webster and Lunsford bring retail and entrepreneurial experience. The report does not give an exact opening date for the first showroom beyond saying it opened last year.
““I want there to be tension—something glamorous next to something raw, something contemporary next to something that feels collected.””
— Ryan Saghian, Eichholtz California cofounder and creative director, speaking to Design Milk
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Opening Plans and Business Results
The source says the Palm Desert showroom is slated to open in December, but does not provide a specific date, address, store size or details about the opening. It also does not state whether the schedule could change, how many people the location will employ, or what inventory it will carry.
No financial results or performance data are included for West Hollywood or Costa Mesa. The number of products in the curated collection and the reported store sizes describe the operation, but they do not establish its sales, customer reach or profitability. The exact assortment at Palm Desert and how its design will differ from the other sites have not been detailed.
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Palm Desert Opening in December
The next stated milestone is the planned December opening of the Palm Desert showroom. Further details about the location, launch date, interior design and product selection have not been provided in the source report. Until the company releases them, the opening remains a scheduled plan rather than a confirmed completed event.
After the opening, the company says it will continue to refresh its showrooms as pieces sell and new merchandise arrives. Whether it plans further locations beyond the three-market California network is not stated.
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Key Questions
Where is Eichholtz California planning its next showroom?
The company plans to open a showroom in Palm Desert, adding to its West Hollywood and Costa Mesa locations.
When is the Palm Desert showroom expected to open?
The showroom is slated to open in December, according to the source report. No exact date is given.
How many Eichholtz products are in the curated collection?
The report says Eichholtz California selects 400 products from an assortment of about 4,000 Eichholtz products.
Who founded Eichholtz California?
Ryan Saghian and Anthony Checcetto cofounded the West Coast operation. Retail executives and entrepreneurs Michael Webster and James Lunsford joined as cofounders for the Costa Mesa expansion.
What is not yet known about the Palm Desert location?
The source does not give the showroom’s exact address, size, opening date, inventory or financial outlook.
Source: rss
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