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A ToolGuyd report argues that Flex could seek a larger Home Depot presence while Makita appears less prominent in the retailer’s 2026 holiday tool listings. No replacement has been announced, and the case for a shift is the author’s analysis based on store observations and reported clearance activity, not confirmation from Home Depot, Makita or Flex.
A ToolGuyd report argues that Flex could seek a larger role at Home Depot, potentially at Makita’s expense, pointing to Makita’s limited visibility in the retailer’s 2026 Black Friday tool deals and reported clearance sales on some Makita XGT tools. The possibility is speculation: Home Depot has not announced a brand change, and the report does not cite confirmation from the retailer, Makita or Flex.
The report’s author says Makita appears in Home Depot’s holiday tool listings but is not prominently featured. The author also describes Maktrak storage products as moving slowly at local stores and says they personally saw Makita XGT cordless tools on clearance at nearby locations several months ago. The report separately refers to reports of clearance activity at Home Depot stores, without identifying those reports or establishing how widespread the sales are.
Those observations lead the author to ask whether Makita is bringing shoppers to Home Depot and whether Flex could do more to attract customers. The report describes Flex as having a limited recent flow of new cordless tools, accessories and StackPack storage products, and says its products have few prominent holiday deals. These are the author’s characterizations; the article supplies no sales figures, retailer data or company statements to verify them.
The report says Flex lost its placement at Lowe’s and argues it needs a major national retail partner to expand in the United States. It identifies Home Depot as a possible route, but does not report negotiations, an agreement or a plan to remove Makita. It also acknowledges that the brands could coexist, while arguing that adding another professional-grade cordless line could crowd already limited shelf space.
Retail Space Could Shape Flex’s Reach
A large retailer’s shelf space and promotions can affect which tools shoppers encounter, compare and buy. If Flex secured a broad Home Depot presence, the brand could gain national visibility and access to a large customer base. For shoppers, that might mean more choices, different promotions or changes to the cordless tools stocked locally.
For Makita, any reduction in space or promotional support could affect its visibility at a major home-improvement chain. But the report provides no figures on sales, store traffic, shelf allocation or customer demand, so it cannot establish that Makita is underperforming or that Flex would generate more visits. Its central point—that a retailer needs brands that attract customers—is an argument about strategy, not a confirmed Home Depot assessment.
The author also frames a possible move as a substantial investment for Chervon, Flex’s owner. A national retail arrangement could require spending on inventory, promotions, training and product development. Whether that investment would be commercially viable for Chervon, and whether Home Depot would see enough benefit to change its assortment, remain open questions.
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Makita’s Current Home Depot Visibility
The report was prompted in part by Home Depot’s 2026 Black Friday tool listings. It says Makita is included, while the author sees fewer prominent offers than for some competing brands. The report does not provide a complete count of deals or compare the listings with prior years, so it does not establish a measured decline in Makita’s promotional presence.
The author contrasts Makita’s position with Flex’s need for a nationwide retail channel. The report notes that Home Depot already sells major power-tool brands, including Milwaukee and Ryobi, and argues that retail placement has helped those brands reach customers. That comparison is the writer’s analysis; it does not show that Home Depot plans to apply the same strategy to Flex.
The report also discusses new leadership at Chervon and expectations that Flex might receive renewed investment. It offers no specific product roadmap, budget or timetable. The available information therefore supports a discussion of a possible retail strategy, not a confirmed corporate initiative.
“I think there’s a real chance that Flex could replace Makita tools at Home Depot.”
— ToolGuyd report
No Retail Decision Has Been Confirmed
No confirmed replacement plan appears in the source material. It does not identify discussions between Home Depot and Chervon, a decision to cut Makita’s shelf space, or a timeline for any change. It is also unclear whether the clearance sales described by the author were local, regional or part of a wider assortment change.
The report offers no verified sales comparisons for Makita and Flex, no data on how customers respond to their products, and no details of Chervon’s willingness to fund a nationwide push. It is similarly unclear whether Home Depot considers Makita’s current offering satisfactory or whether Flex has proposed a retail arrangement. The possibility that the two brands could share space remains the author’s speculation.
Watch for Assortment and Deal Changes
The next observable clues would be Home Depot’s future product listings, holiday promotions and in-store assortment, along with any public statements from Home Depot, Makita or Chervon. Changes in product launches, inventory or shelf space could indicate a shift, but would not by themselves confirm a replacement agreement.
Until a company or retailer announces a decision, Flex replacing Makita should be treated as a possibility raised by an industry report, not an imminent or settled move. The report itself says the outcome remains uncertain and that Makita and Flex could potentially both have a place at Home Depot.
Key Questions
Has Home Depot confirmed that Flex will replace Makita?
No. The source report presents the possibility as the author’s analysis and cites no confirmation from Home Depot, Flex or Makita.
Why does the report think Flex could gain space at Home Depot?
It argues that Flex needs a national retail partner after losing placement at Lowe’s, while Makita appears less prominent in Home Depot’s 2026 holiday listings. Those points are the report’s observations and interpretation, not verified evidence of a pending decision.
Is Makita being removed from Home Depot?
The report does not establish that. It says Makita is included in the 2026 holiday deals and describes clearance activity involving some XGT tools, but gives no confirmed chainwide removal plan.
Could Home Depot carry both Flex and Makita?
Yes, that possibility is raised in the report. Whether both brands could fit the retailer’s assortment and shelf space is unknown, and no arrangement has been announced.
Source: toolguyd.com
